With 2016 just starting out, I am sure you have seen the list of trends throughout the fitness industry. The top ten for 2016 to include: HIIT Training, wearable technology, bodyweight training, strength training, functional fitness, personal training, growth of certified fitness professionals, yoga and fitness for older adults. (source American College of Sportsmedicine)
STAK Fitness, a division of Johnson Health Tech (JHT) , as the distinct privilege of having worked with over 1500 organizations that offer fitness in 2015, and over 5000 since 2010. We also are part of the worldwide JHT network of equipment suppliers and educators. When we compare the trends for 2016 to the experiences we see every day in the field, we can come up with some “educated predictions” for the Canadian fitness industry.
- Growth of US based providers and large chains. The large chains such as Planet Fitness, Anytime Fitness, LA Fitness will continue to expand their footprint in different parts of the country.
- Battle of the low cost clubs. There seems to be a viable business model for the low cost club sector. This model is based on low price and accommodating high volume of patrons. Fit for Less/Econo Fit, World Gym , and Planet Fitness are all examples in this sector, and if you don’t have one of these close to you – it is only a matter of time before they start popping up.
- Rise of the niche clubs. Almost at the same time as the above 2 happenings, the growth of the niche club is also going to continue to evolve. Small personal training studios, athletic conditioning centers, different forms of yoga (many of whom also offer a fitness component), group exercise studios that offer indoor cycling and other group are also growing.
- Growth of small, group, versatile training. In line with the niche clubs, but not limited to them, small group training is also going to keep evolving. Many will get smarter with more standardized assessment and focus on the individual within the programming, as opposed to offering 1 size fits all.
- Integration of technology. In line with the growth of wearable technology, organizations will continue to look at integrating technology into their fitness offering as the costs come down. Following a similar pattern to the integration of entertainment over the last 15 years, having a technology offering will become more standardized in fitness centers.
In our next blog, we will explore how smart suppliers are investing in these growth areas, specifically items 3, 4 and 5.
Greg Lawlor is Vice President of Sales and Customer Experience for STAK Fitness, a division of Johnson Health Tech. Greg and their national team work personally with each organization across the country in supporting their fitness offering.